10% solution - posiive global change through certified giving programs
home page link
-


resources

This page is dedicated to our "pupu platter" of articles, studies, research and blogs that speak to the efficiency, wisdom and "how" of the triple bottom line, shared value and long-term organizational sustainability. Feel free to read and share!

logo

"McKinsey Global Survey results"
The business of sustainability
August, 2011

logo

"First, Make Money. Also, Do Good."
by Steve Lohr
August 13, 2011

logo

"Why It Pays To Be Green"
by Eric Markowitz
May 10, 2011

A new report suggests that sustainable business practices are not only good for the environment, but improve employee relations, as well.

logo

"Video: Walmart: Green Good For Business"
May 10, 2011

Leslie Dach of Wal-Mart says the company's green initiatives have boosted business.

logo

"Grow With Cause Marketing"
by Marla Tabaka
May 2, 2011

Will Americans switch to your brand if you are associated with a good cause? Research shows that 79 percent of them will.

logo

"Video: Why Doing Good helps Business"
April 22, 2010

Find out how out-behaving the competition could be the best idea for businesses

logo

"Mad Money: Hewlett-Packard: Is Green Good for Business?"
by Tom Brennan
April 22, 2010

logo

"Cause BrandingSM"

Impact Your Business and the World

logo

"2010 Cone Cause Evolution Study"

logo

"Why Doing Good is Good For Business"
by Richard McGill Murphy
February 2, 2010

logo

"2010 The World's Most Ethical Companies"
2010

logo

"Conscious Capitalism: Doing Good Via Self-Interest"
by G. Michael Maddock and Raphael Louis Vitón
Dec 8, 2009

The profit motive, not government or charity, will create the kind of socially responsible world we want our kids and grandkids to grow up in

logo

"The Relationship Between CSR and Shareholder Value"
by The Relationship Between CSR and Shareholder Value
Strategic Management Journal, 30, 2009, 425-445.

logo

"Consumer Interest in Environmental Purchases not Eclipsed by Poor Economy"
Feb 18, 2009

More than one-third of consumers more likely to buy environmentally responsible products today

logo

"The Money Issue: What Makes People Give?"
New York Times Magazine
March 9, 2008

Fund-raisers swear that gimmicks like matching grants, challenge grants and rewards increase donations. But do they?

logo

"The Debate Over Doing Good"
August 15, 2005

Some companies are taking a more strategic tack on social responsibility. Should they?

 

 

photo

"None of us can change our yesterdays, but all of us can change our tomorrows."

- Colin Powell



© 2007-2017 10% Solution, Inc. All rights reserved.